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A Personal brand can completely change your life. It changed mine

I started creating content in 2017 with zero experience, zero audience, and no idea where it would lead. I didn’t know anything about filming, editing, or how to get people to actually engage with my posts.

But instead of waiting to feel “ready,” I just started. I studied what worked, learned from people ahead of me, and kept showing up.

Now, nearly seven years later, I’ve built a personal brand that’s allowed me to grow an audience of over 106,000 followers across social media, land brand deals, and create multiple online income streams—all by sharing content I’m genuinely passionate about.

But more importantly, I get to wake up every day doing what I love—working with an incredible team, building a brand that aligns with my values, and helping others do the same.

Every single day, I hear from people who say my content has helped them shift their mindset, take action, or create opportunities they never thought possible. And that’s exactly why I keep going.

Because when you build a personal brand, you’re not just growing an audience—you’re creating impact, freedom, and new possibilities for your future.

Let’s make it happen.

The Simple “Secret” Formula to Growing a Personal Brand

Over the last seven years, I’ve learned a lot about what it takes to build a brand from scratch, provide value consistently, and monetise in a way that actually feels authentic.

I’ve spent thousands of hours studying what works, testing different strategies, and learning from the best in the game—all to figure out the secret formula for growing a personal brand and turning it into something real.

And while I’ve picked up a ton of insights along the way (more on that later), the biggest thing I’ve learned is this:

There’s no secret to building a life-changing personal brand.

It’s just a matter of:

Creating content that provides real value

Posting consistently on the right platforms

Repeating this process

That’s all it takes.

I personally guarantee that if you follow this simple 3-part formula, your life will change in ways you can’t imagine.

You’ll develop high-value skills, you’ll connect with incredible people from all over the world, and you’ll start generating income online. You might even get messages from people saying your content has changed their life.

It sounds simple in theory, but the execution? That’s where most people fall short.

Want to Grow Your Personal Brand Without Wasting Years Figuring It Out?

Build systems.
That’s the secret.

Walk into any McDonald’s, anywhere in the world, and you’ll get the same service.
That’s because McDonald’s has systemised their business.

Their systems are so effective that they generate massive results in minimal time.

Just like McDonald’s (and every other successful business),
you need to build a system around your personal brand and content creation.

Systems create leverage.

Leverage is how you increase your impact while saving time.

That’s the true secret to scaling a personal brand without burning out.

Build systems.

✅ A system for growing your audience from scratch
✅ A system for monetising your brand (subscriptions, products, and more)
✅ A system for scaling without doing all the work yourself
✅ A system for creating high-performing content consistently
✅ A system for leveraging mental frameworks for success

And no—this doesn’t kill creativity.

It multiplies it.
Because when you systemise the living daylights out of your brand,
you free yourself up to focus on what you actually love.

This means you can grow, monetise, and scale—without wasting years figuring it out.

Of course, success still takes effort.
But if you’ve got the right system, it takes a lot less time.

Join The Ice Project Today ❄️

Price increasing to $28 USD @ 400 members!

Hear what other people are saying

Don't just take my word for it

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Brian Moten

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Clarice Turner

★★★★★

★★★★★

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Brian Moten

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Clarice Turner

★★★★★

★★★★★

So what's actually in the community?

Inside , you'll have access to:

🏗️ The YKTR Blueprint (7 figures)

📈 Scale a personal brand (0-49k followers)

💳 Create a subscription-based product

🌌 7 Universal Laws (govern reality)

🎤 Private keynote speeches (Paid events)

👥 1-on-1 staff lessons (YKTR)

💸 Rules & mindset of money

🎙️ How to monetise a podcast

🧠 Mental frameworks for success

BONUSES:

📚 Weekly ‘Jam Session,’ led by Ice via Zoom

❓ Ask ICE questions 1-on-1

📅 Invite to upcoming in-person events

Frequently asked questions

❄️What is The Ice Project Skool community?

The Ice Project is a private community designed to help people grow their personal brands, monetise their content, and build online businesses. It includes lessons, exclusive content, and direct access to Ice’s insights.

❄️ Who is this community for?

Anyone who wants to:
✅ Build and scale a personal brand
✅ Monetise content through brand deals, subscriptions, or products
✅ Learn proven frameworks for success in business and life
✅ Get direct access to mentorship and private lessons

❄️ What do I get when I join?

✅ The YKTR Blueprint (behind a 7-figure brand)
✅ How to grow a personal brand (0-47k followers)
✅ Monetisation strategies (subscriptions, products, and brand deals)
✅ Private keynote speeches I have done at paid events
✅ Live weekly calls & Q&A with Ice
✅ Exclusive lessons from my personal journey

❄️ How does Skool work?

Skool is a private online platform where you can access courses, join discussions, ask questions, and connect with like-minded people—all in one place.

❄️ Is there a contract or can I cancel anytime?

Right now, it’s only $18 USD/month, but the price will increase after 400 members join.

You can cancel anytime—no long-term commitment. But once you leave, you lose access to all the content, live calls, and the community.

❄️ What is the difference between the free content Ice shares and this community?

The content inside The Ice Project includes detailed strategies, behind-the-scenes insights, and step-by-step frameworks that I usually get paid VERY well to teach. It’s not just surface-level advice—it’s a blueprint for success.

Subscribe to The Ice Project ❄️

Join a growing community of more than 2500 members!